Privacy Policy

Last Updated on February 2, 2026

This Privacy Policy explains how we collect, use, store, and protect your information when you visit MAGNIFYI.com, create an account, subscribe to updates, or engage with our content and services. We are committed to transparency and responsible data practices, and we use your information only to operate, improve, and personalize the MAGNIFYI® experience––never to compromise your trust.

1. Who We Are

Earth Etch LLC, a Delaware limited liability company (“Earth Etch,” “us,” “we,” “our” and other corollary words), is committed to protecting the privacy of individuals. Earth Etch is responsible for the collection and processing of your Personal Data in the possession of Earth Etch that is within the scope of this Website Privacy Policy (this “Policy”).

2. Introduction to Earth Etch

Earth Etch is a consultant to energy companies and business professionals on federal and state energy regulation in (and only in) the United States. Our website www.magnifyi.com (the “Website”) and our services cater to a wide range of business professionals – some casually exploring topics, others becoming registered users of our services through the Website (“Users,” “you” and other corollary words). As a User, you’ll access content such as articles, blogs, newsletters, webinars, videos, events and more. You may also engage with advertisers on the Website (“Advertisers”) which may offer products or services aligned with your interests.

To provide content on the Website for free, Users agree to receive content, ads and communications (including for our own sales and direct marketing activities) from Earth Etch and our Advertisers (the “Services”). Users can always unsubscribe from any Earth Etch communication at any time.

3. Scope of this Policy

This Policy explains how we process your Personal Data when you register as a User, become a sales lead or prospect, or browse the Website. This includes the Personal Data that you provide during registration, when you interact with us, and Personal Data that we collect automatically through cookies and similar technologies as you browse and engage with our content. For the purposes of this Policy, “Personal Data” refers to any information about an identifiable individual or data that can identify an individual, as defined by applicable law in your jurisdiction. The Website contains links to other websites that are not owned, controlled or operated by Earth Etch. Please be aware that Earth Etch is not responsible for the privacy practices of these other websites. We encourage you to be aware when you leave the Website and to read the privacy statements of each website that collects Personal Data. This Policy applies solely to information collected by Earth Etch.

4. What Personal Data Earth Etch Collects

Earth Etch collects Personal Data from business professionals who register or subscribe (such as to a newsletter) as Users, visit the Website, or show interest in our Services. This typically includes information commonly found on a business card, such as name, job title, company and contact details. We also collect personal and professional information from third parties which we combine with your data to enhance and supplement our records, to ensure it remains accurate, and to help personalize the delivery of our Services.

This includes:

Personal details: given name(s); preferred name; photograph; preferences; personal photo/image; and account settings.
Contact details: telephone number; email address; mailing address; and social media profile details.
Professional details: professional profile details; association Userships; qualifications and company insight data.
Device details: device type, operating system, browser type, browser settings, browsing information, IP address, language settings, dates and times of connecting to the Website and other technical communications information.
Payment details: billing address; bank account number or credit card number; cardholder or accountholder name; card or account security details; card ‘valid from’ date; card expiry date.
Usage and network activity details: records of your use of the Website and other Services, including registrations; details of content with which you interact; votes; questions; downloads; ratings; feedback; profile views; search queries; anonymous viewings; page views; player clickstream; chapters; webinar and video activity; browser activity on our network; and favorite moments.
Analysis data: keywords, communities, trends, content quality and content importance.
Views, opinions and interests: any comments, ratings, views or opinions that you choose to send to us, post via the Website or through the Services, via a survey, or publicly post via social media platforms; your community interests and solution interests.

5. How is Personal Data Used

The purposes for which we may process Personal Data, subject to applicable law, include:

Our Website: Operating and managing the Website; providing content to you; displaying advertising and other information to you; and communicating and interacting with you via the Website.
Content Personalization and Recommendations: Tailor and personalize your experience in connection with our Services and to provide you with articles, blogs, newsletters, definitions, surveys, research, videos, webinars and other original, branded, and sponsored content from us and our Advertisers.
Provision of Services to you: Providing the Website and other Services to you; this includes, without limitation, suggesting content that may be of interest to you, based on your past activity; communicating with you in relation to those Services; recommending content that may be of interest to you; recommending your content to others; account management and other marketing services as may be further detailed below.
Account Cleansing: Create, supplement, and update your User account, to remember the Website selections and log-in information, to link your tracking activity (e.g., your purchase-intent history) to your User account, and to enhance the Personal Data that we have about you.
Online Behavioral Advertising: Deliver or display original, branded, or sponsored content, advertisements, and other materials that match your professional interests and responsibilities for the purposes of online behavioral advertising.
Sharing of Personal Data: Earth Etch will NOT share your Personal Data with Third Parties, including our Advertisers.
Direct Sales and Marketing: For direct sales and marketing purposes, including by us and our Advertisers, regarding information about, and invitations for, products, services, and events relevant to your professional interests and responsibilities. Depending on the nature of your interaction with us and applicable data protection laws, you may have actively given us your consent (i.e. opted in) or we may be entitled to rely on your implied consent or legitimate interests to market to you.
For our Advertiser Facing Marketing Services: Earth Etch will combine the Personal Data that we collect from you with Personal Data collected from trusted third-party sources. This information can then be used by, or for the benefit of, our Advertisers in different ways as part of our Service offering to enable our Advertisers to undertake tailored and targeted advertising campaigns.
Marketing Communications: Communicating with you via any means (including via email, telephone, text message, social media, post or in person) news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law.
Log Files: We use IP addresses to analyze trends, administer the site, track users movement, and gather broad demographic information for aggregate use. IP addresses are not linked to Personal Data.
Disclosing Personal Data to our Advertisers: Earth Etch will NOT disclose Personal Data to our Advertisers.
Communications and IT operations: Management of our communications systems; operation of information technology (IT) security; and IT security audits.
Financial Management: Sales; finance; corporate audit; and vendor management.
Surveys: engaging with you for the purpose of obtaining your views on the Website or our Services.
Improving our Website and our Services: Identifying issues with existing website and our Services; planning improvements to existing website and our Services; creating new websites and services.
Ongoing Communication: Communicate with you more effectively regarding our Services and for the purpose of informing you of service changes, Policy changes, and other related administrative information.

6. Automated Decision-Making, Including Profiling

We use fully automated algorithm-based technologies to personalize dynamic web content based on your explicit and/or implicit interests. General profiling, such as segmentation, is carried out for the purpose of providing a more relevant experience. Automated decision making is never used in any way that produces a legal or similarly significant effect.

7. Legal Basis

In Processing your Personal Data in connection with the purposes set out in this Policy, we may rely on one or more of the following legal bases, depending on the circumstances:

Consent: If you are a User and receive access to our Services, we may rely on your consent as the legal basis for processing your Personal Data. We also may rely on your consent for the purpose of communicating with you for purposes of direct marketing and sales, and to provide you with relevant content. We may obtain your consent at the time of the registration interaction you complete. You have the right to withdraw your consent at any time, and we will cease to process your Personal Data after your consent is withdrawn. (EU/EEA: Art. 6 I lit. a GDPR).
Legitimate Interest: We have a legitimate interest in carrying out the processing for the purpose of managing, operating or promoting our business, and, in certain instances, sharing your Personal Data with our Advertisers, and that legitimate interest is not overridden by your interests, fundamental rights or freedoms. (EU/EEA: Art. 6 I lit. f GDPR).
Performance of a Contract: If we need to process your Personal Data to comply with our obligations under a contract with you, including, for example, for the purposes of fulfilling our obligations to you under our Website Terms of Use. (EU/EEA: Art. 6 I lit. b GDPR).
Compliance With a Legal Obligation: If we need to comply with a legal obligation to which we are subject, including, for example, to secure and maintain technical and organizational measures to protect the security of your Personal Data, to investigate and report any (suspected) breaches of those technical and organizational measures, or to comply with legal and regulatory obligations. (EU/EEA: Art. 6 I lit. c GDPR).
Vital Interests: The processing is necessary to protect the vital interests of any individual.

8. Disclosure of Personal Data To Third Parties

We share your information for the purposes outlined in this Policy with:

Research Customers: We disclose aggregated, de-identified data to clients for market research, trend analysis, and insight into industry topics and growth opportunities.
Service Providers and Contractors: We share Personal Data with third parties necessary for delivering our Services, data processing, and operational support. Third parties we share Personal Data with undergo reviews to ensure their policies and procedures align with our governance framework and guiding principles.
Business Transfers: We may share or transfer your Personal Data during business transactions such as mergers or acquisitions and within our organization, including our affiliates and subsidiaries.
Government and Law Enforcement: We may disclose Personal Data to comply with legal obligations, protect our rights, or respond to regulatory requirements.

9. Data Retention

We retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and provide our Services. We will retain Users’ Personal Data for so long as a User’s account remains in existence and as needed to continue to provide our Services. We may retain a User’s Personal Data after their account has been cancelled or deleted if retention is reasonably necessary to comply with any other legal or regulatory requirements, to prevent fraud and abuse, or to enforce our Website Terms of Use. We may also retain your Personal Data, for a limited period, if requested by a government agency or law enforcement.

10. Data Security

We are committed to protecting your Personal Data through robust security measures. These include using advanced technologies, encryption, and access controls to safeguard data against loss, misuse and unauthorized access. We conduct regular audits and reviews to maintain high security standards. However, while we implement strong protections, no system can guarantee complete security.

11. Use of Tracking Technologies

In accordance with applicable laws, the Website uses cookies, chatbots, tracking pixels and similar technologies to collect information and enhance user experience. When interacting with our chatbot, you consent to the monitoring and recording of your conversations. We will notify you within the chat if it is being recorded. These technologies may also be used to track interactions with our emails and content and to improve our Services. Tracking technologies are used to determine your ability to receive HTML-based messages, as well as whether an HTML email message has been opened or previewed. If you cannot receive HTML, you will not receive a functioning sensor. Consent is not always required if the technology is essential for providing requested functionalities or services. For details on how we use cookies and other tracking technologies, please see Section 12 hereof.

12. Cookies and Similar Technologies

Cookies are small data files placed on your device when you visit the Website. They serve various functions. In some regions, we require your consent for certain cookies, which you can manage through our cookie platform. If consent is not provided, these cookies will not be used. Essential cookies are necessary for the Website to function properly.

Overall cookies can enable us to identify and authenticate you and remember your preferences so we can enhance your experience on the Website. They also help us serve you ads relevant to your professional interests, to provide aggregated auditing, research, and reporting for advertisers and customers, to understand and improve our Services, and to know when content has been shown to you. Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by us may also set third party cookies. Most browsers are initially set up to accept cookies, but you can set your browser to refuse all cookies or to indicate when a cookie is being set.

Cookies enable you to take advantage of some of the Website features so, if you decline or delete them, then certain parts of the Website may not work properly. Even if you decline or delete cookies, you may continue to be served with advertisements; however, they will not be tailored to your preferences, usage patterns, or professional interests. We use several different types of cookies on the Website, including:

Strictly Necessary or Essential Cookies

Strictly necessary cookies facilitate the operation of the Website. Without the use of these cookies, portions of the Website would not function properly.
Functional cookies are used to remember and apply your preferences on the Website and to authenticate your identity.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Website.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization.

Targeting Cookies

We may use behavioral advertising cookies in order to provide you with advertising which is tailored to your professional interests when you visit websites on and off our network.
These cookies may be set through the Website by our advertising partners.

Although the Website currently do not respond to “do not track” browser headers, you can limit tracking through third-party programs and by taking the other steps discussed in this section (including by removing cookies or by setting your web browser settings to refuse cookies and similar technologies). Many web browsers operate using different identifiers so you may need to adjust your settings in each web browser and for each computer or device. Additionally, if you only delete your cookies, then you may need to remove cookies from your device after every website visit. You may block cookies entirely by disabling cookie use in your browser or by setting your browser to ask for your permission before setting a cookie. The use of online tracking mechanisms by third parties, including our Advertisers, when you access their websites, is subject to those third parties’ privacy policies, and not this Policy.

13. Data Transfers

In accordance with applicable laws, your Personal Data may be transferred to, stored at and processed by us and our third-party providers outside the country in which you reside, including the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. We comply with the Data Privacy Frameworks as noted below and have adopted Standard Contractual Clauses and/or another appropriate legal basis for transfers of Personal Data, as applicable.

14. Data Privacy Framework

Earth Etch complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Earth Etch has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Earth Etch has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. Where appropriate or required to do so, we will give you an opportunity to opt out where Personal Data we control about you is to be disclosed to an independent data controller in a manner not specified in this Policy or is to be used for a purpose that is materially different from those set out in this Policy. Requests to opt out of such disclosures or uses of your Personal Data should be sent to us using the details provided in Section 22 hereof on how to contact us.

Earth Etch receives personal data about individuals in the EU, UK and Switzerland, including website visitors, Users, service providers, contractors, and other third parties. The personal data collected, its purposes, its uses, and the third parties to whom we disclose such data are described in Sections 4, 5 and 8 hereof. Earth Etch remains liable for all onward transfers of personal data from the EU, UK, and Switzerland to third parties who process personal data in a manner inconsistent with the DPF, unless Earth Etch can provide that we are not responsible for the event giving rise to the damage.

As previously stated, Earth Etch is a consultant to energy companies and business professionals on federal and state energy regulation in (and only in) the United States. However, Earth Etch is adhering to the DPF principles. Earth Etch is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC). In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the DPF or otherwise wishing to access their personal data, limit its use and disclosure, or exercise other applicable data privacy rights should first contact us using one of the contact methods provided in Section 22 hereof.

In compliance with the DPF, Earth Etch commits to refer unresolved complaints concerning our handling of personal data received in reliance on the DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF-related complaint from us, or if we have not addressed your DPF-related complaint to your satisfaction, please visit the Website for more information or to file a complaint. The services of JAMS are provided at no cost to you.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. For more information regarding your right to binding arbitration please see Annex I of the DPF, available on the DPF website.

This Policy may be amended or modified from time to time consistent with the DPF.

15. EU / UK / Switzerland Rights

Individuals in the EU, UK, and Switzerland have specific rights regarding their Personal Data, including the right to:

Access and obtain a copy of their data.
Request correction or deletion of their data.
Restrict or object to data processing.
Port their data to another service provider.
Withdraw consent where processing is based on consent.

To exercise these rights or for more information, please contact us at the details provided below. Emails sent by Earth Etch include information about how you can easily unsubscribe from future communications.

You may also make complaints to Supervisory Authorities. If you have a concern about our privacy practices or feel that we have not adequately addressed your complaints or concerns, then you can report it to the competent data protection authority that is authorized to hear those concerns.

16. Your California Rights

If you are a California resident, the California Consumer Privacy Act, as amended (CCPA), permits you to request information regarding the disclosure of your personal data.

17. State Rights

Residents of certain U.S. states have their own data privacy laws and regulations and associated data subject rights. This U.S. Supplement supplements the information set forth in this Policy and should be read in conjunction with it.

18. Your LGPD Rights

If you are a resident of Brazil, the Lei Geral de Proteção de Dados Pessoais (LGPD), Federal Law No. 13,709/2018 may provide you with additional privacy rights with respect to the collection and use of your personal data.

19. Information for Authorized Agents

Authorized Agents who have the regulatory authority to submit a request shall contact us by email to submit rights requests on behalf of individuals from whom they have received prior authorization to act on their behalf.

In order to ensure the security of an individual’s personal data, we ask that all requests from Authorized Agents be submitted via this method. Evidence of a signed authorization to act on behalf of the individual that is the subject of the request should be submitted as a PDF as part of this process. Authorized Agents must also attest to their legal authority to submit information on behalf of each individual they represent. If an Authorized Agent is unable to provide proof of authorization, their request may be rejected.

Providing missing or inaccurate personal data on behalf of the individual you are representing may also result in the request being denied, unless that information is promptly corrected by the Authorized Agent.

20. Changes to This Policy

We may modify or amend this Policy from time to time. If we make material changes to our Policy, we will post those changes to the Website (and update the “Last Updated” date at the top of this Policy).

21. Children

Our Services are directed at professionals. Our business is not directed at children, and we do not solicit or knowingly collect any Personal Data from children under the age of 18. If you are not 18 or older, you are not authorized to use our Services. Parents should be aware that there are parental control tools available online that you can use to prevent children from submitting information online without parental permission or from accessing material that is harmful to minors. If you learn that a child under 18 has provided us with Personal Data without consent, please contact us using one of the contact methods provided in Section 22 hereof.

22. Contact Us

If you wish to exercise any rights that you may have to your Personal Data, you can contact us at the following addresses:

Earth Etch LLC
120 S. State St.
10^th Floor
Chicago, IL 60603
U.S.A.
Attn: Chief Operating Officer
hello@earthetch.com