About MAGNIFYI

Introducing a bold new era for MAGNIFYI®—expanding beyond its original newsletter format to become a dynamic online news platform delivering insight at the intersection of energy and policy. This new, more robust version, part of Earth Etch’s new “EE Intel” compliance and products umbrella, brings richer content, faster news updates, and a more engaging experience, positioning MAGNIFYI® as a central destination for industry news, analysis, and thought leadership.

At MAGNIFYI®, we shine a spotlight on the fast-moving world of retail energy and beyond. From market trends and policy shifts to licensing, compliance, and customer engagement, our mission is to deliver clear, accurate, and timely reporting on the issues that shape this dynamic industry.

About The Publisher

Earth Etch is a regulatory compliance solutions provider specializing in the retail energy industry. The firm works closely with energy suppliers, brokers, and market participants to navigate complex and evolving regulatory requirements across U.S. markets. In addition to expert advisory and compliance consulting services, Earth Etch develops purpose-built solutions such as its SIMPLIFYI® Compliance Platform, which centralizes regulatory requirements, filing obligations, reporting calendars, and source documentation into a searchable, easy-to-use system. Through its consulting expertise and platforms—including SIMPLIFYI® and the newly launched MAGNIFYI® online news platform—Earth Etch helps energy companies reduce risk, maintain compliance, and operate with confidence in a highly regulated market.