About MAGNIFYI®

Introducing a bold new era for MAGNIFYI®—expanding beyond its original newsletter format to become a dynamic online news platform delivering insight at the intersection of energy and policy. This new, more robust version, part of Earth Etch’s new “EE Intel” compliance and products umbrella, brings richer content, faster news updates, and a more engaging experience, positioning MAGNIFYI® as a central destination for industry news, analysis, and thought leadership.

At MAGNIFYI®, we shine a spotlight on the fast-moving world of retail energy and beyond. From market trends and policy shifts to licensing, compliance, and customer engagement, our mission is to deliver clear, accurate, and timely reporting on the issues that shape this dynamic industry.

Some features of MAGNIFYI® include:

News & Feature Articles
Explore MAGNIFYI® podcasts and webinars featuring industry leaders, regulatory experts, and market insiders. Get timely insights, practical analysis, and deeper conversations on the policies and market developments shaping the retail energy industry.

Industry Directory
In addition to traditional advertising, firms and practices can secure a free listing in the MAGNIFYI® Industry Directory, making it easy for readers—including retail providers and market participants—to
discover your products and services. Featured placements are also available for enhanced visibility.

Press Releases
Share your company’s news directly with the MAGNIFYI® audience. Our open press release section allows organizations, service providers, and industry leaders to publish announcements, updates,
and insights to reach energy professionals across the market.

Podcasts and Webinars and More
Explore MAGNIFYI® podcasts and webinars featuring industry leaders, regulatory experts, and market insiders. Get timely insights, practical analysis, and deeper conversations on the policies and market developments shaping the retail energy industry.

At MAGNIFYI®, our mission is simple: to deliver clear, credible insight that helps the energy industry stay informed, connected, and prepared for what’s next. As the market evolves, we remain committed to providing timely reporting, expert perspectives, and a platform that brings the industry together. Whether you’re here for the latest news, regulatory developments, or thought leadership, MAGNIFYI® is built to help you see the bigger picture. Come join us as we develop this space and make it a truly unique website within our industry. We need you, the reader, to help make that happen. We are always welcome to ideas and feedback.

About The Publisher

Earth Etch is a regulatory compliance solutions provider specializing in the retail energy industry. The firm works closely with energy suppliers, brokers, and market participants to navigate complex and evolving regulatory requirements across U.S. markets. In addition to expert advisory and compliance consulting services, Earth Etch develops purpose-built solutions such as its SIMPLIFYI® Compliance Platform, which centralizes regulatory requirements, filing obligations, reporting calendars, and source documentation into a searchable, easy-to-use system. Through its consulting expertise and platforms—including SIMPLIFYI® and the newly launched MAGNIFYI® online news platform—Earth Etch helps energy companies reduce risk, maintain compliance, and operate with confidence in a highly regulated market.

Publishing Staff

Madelon Kuchera
President & Founder, Earth Etch – LinkedIn

David Givens
Columnist – LinkedIn