Chicago, IL — Earth Etch today announced the public launch of magnifyi.com, marking the expansion of MAGNIFYI^® from a traditional industry newsletter into a comprehensive online news and content platform focused on energy markets, regulation, and policy.

The new platform consolidates breaking news, long-form reporting, market intelligence, and regulatory insight into a centralized, searchable digital experience designed for energy professionals navigating a complex and evolving industry landscape.

Key features of the MAGNIFYI® platform include breaking news coverage, long-form feature articles, market alerts, and a free industry directory that allows companies to list themselves at no cost, creating a shared resource for industry discovery and connection. The platform also includes “Dockets at a Glance”, offering searchable access to regulatory dockets, rules, and statutes with direct links to original source documents, along with podcasts and educational resources such as webinars and events, all supported by AI-powered search tools.

MAGNIFYI^® is available as a free publication. Users may also register for a free subscription to receive email alerts for breaking news, market alerts, and a weekly digest of top stories.

According to Earth Etch, the launch reflects a broader effort to improve access to timely, relevant industry information and provide tools that help professionals stay informed as regulatory and market conditions continue to change.

“With magnifyi.com, Earth Etch is taking MAGNIFYI^® beyond a newsletter and turning it into a living industry resource,” said Madelon Kuchera, Founder and President of Earth Etch. “Our focus is on delivering clarity, context, and connection—helping professionals stay informed and ahead as energy and policy continue to evolve.”

Additional information and access to the platform are available at www.magnifyi.com.

======================================

About Earth Etch
Earth Etch is a regulatory compliance solutions provider specializing in the retail energy industry. The firm works closely with energy suppliers, brokers, and market participants to navigate complex and evolving regulatory requirements across U.S. markets. In addition to expert advisory and compliance consulting services, Earth Etch develops purpose-built solutions such as its SIMPLIFYI^® Compliance Platform, which centralizes regulatory requirements, filing obligations, reporting calendars, and source documentation into a searchable, easy-to-use system. Through its consulting expertise and platforms—including SIMPLIFYI^® and the newly launched MAGNIFYI^® online news platform—Earth Etch helps energy companies reduce risk, maintain compliance, and operate with confidence in a highly regulated market.