FAQs
Find answers to common questions about MAGNIFYI®, including how to subscribe, manage your account, submit content, and take advantage of the platform’s features. If you don’t see what you’re looking for, feel free to contact us—we’re happy to help.
What is MAGNIFYI®?
MAGNIFYI® is an online news and intelligence platform covering the energy industry, with a focus on retail energy markets, utility regulation, and policy developments. The platform delivers daily news, in-depth articles, market insights, industry resources, and educational content like podcasts and webinars designed to help energy professionals stay informed about the regulatory, market, and business developments shaping the industry. Learn more about MAGNIFYI® here.
Who Publishes MAGNIFYI®?
MAGNIFYI® is published by Earth Etch, a company focused on delivering compliance solutions, market intelligence, and industry resources for professionals in the retail energy sector. As part of Earth Etch’s broader EE Intel initiative, MAGNIFYI® serves as a digital platform for news, analysis, and thought leadership covering retail energy markets, utility regulation, and policy developments. Learn more the MAGNIFYI® publishers here.
Is it free to subscribe to MAGNIFYI®?
Yes. Subscribing to MAGNIFYI® is completely free.
What do I get when I subscribe to MAGNIFYI®?
Subscribing to MAGNIFYI® gives you direct access to timely industry updates delivered straight to your inbox. Subscribers receive breaking news alerts as they happen, along with a weekly digest featuring top headlines and featured stories covering developments in energy markets, regulation, and policy. You can also choose to receive specialized Utility Market Alerts for updates that may impact your business. Best of all, it’s free to subscribe, takes only seconds to sign up, and you can update your email preferences or unsubscribe at any time. By being a subscriber, and once signed in, you gain the ability to start a new Industry Directory, Press Release or Event posting.
How do I choose which MAGNIFYI® email alerts I receive?
Once you create your free MAGNIFYI® subscriber account, you can customize your email preferences at any time. Simply log into your account and update your settings to select which alerts you’d like to receive—such as breaking news, the weekly headline digest, or Utility Market Alerts. You can modify your preferences or unsubscribe from any MAGNIFYI® email communication whenever you choose.
How do I cancel my MAGNIFYI® subscription entirely?
You can cancel your MAGNIFYI® subscriber account at any time. Simply log into your account and follow the account management options to delete or deactivate your profile. Once canceled, you will no longer receive any MAGNIFYI® email alerts or have access to subscriber features associated with your account. If you need additional help please contact us and we’ll be glad to assist you.
What kind of news does MAGNIFYI® cover?
MAGNIFYI® covers news and developments across the energy industry, with a strong focus on retail energy markets, utility regulation, policy changes, licensing activity, and market developments that impact energy providers and industry participants.
How often is new content published on MAGNIFYI®?
MAGNIFYI® publishes news and feature content on a regular daily basis to keep readers informed about the latest developments in the energy industry. Articles include timely news updates, regulatory developments, and in-depth feature stories that provide context and analysis on important industry topics.
What is the difference between News articles and Feature articles?
News articles provide timely reporting on recent developments, regulatory activity, and market changes affecting the energy industry. Feature articles offer deeper analysis, insights, and thought leadership on key issues shaping the industry, including policy trends, compliance considerations, and emerging market developments.
Who writes the articles published on MAGNIFYI®?
MAGNIFYI® content is written by experienced industry professionals, journalists, and subject matter experts covering energy markets, regulation, and policy. The platform also welcomes thought leadership contributions from qualified professionals with expertise relevant to the energy industry. All MAGNIFYI® news and feature articles are written by humans—never generated by AI.
Can companies or industry experts contribute articles to MAGNIFYI®?
Yes! MAGNIFYI® welcomes contributions from industry professionals who want to share insights, analysis, and thought leadership related to energy markets, regulation, and policy developments. If you are interested in contributing content, please contact the MAGNIFYI® editorial team to discuss potential topics.
Are MAGNIFYI® articles free to read?
Yes! All MAGNIFYI® news and feature articles are freely accessible to readers. Creating a free subscriber account allows you to receive breaking news alerts and weekly headline digests straight to your inbox so you never miss important developments.
What are the docket links included in some MAGNIFYI® news articles?
Some MAGNIFYI® news articles include direct links to regulatory dockets referenced in the story. These links allow readers to quickly access the original filings, orders, or proceedings from the relevant regulatory agency. Providing direct docket access helps readers verify information, explore the underlying regulatory activity, and review source materials related to the news being reported. Each docket has its own dedicated page on MAGNIFYI® where readers can view all news stories within MAGNIFYI® associated with that specific proceeding.
Can MAGNIFYI® articles be shared or cited?
Yes. MAGNIFYI® articles may be shared and cited for informational and reference purposes. When citing a MAGNIFYI® article, please include proper attribution to MAGNIFYI® and a link to the original article whenever possible. Sharing articles through links on websites, newsletters, and social media is encouraged so others can access the full content on the MAGNIFYI® platform.
What is the “Dockets at a Glance” section on MAGNIFYI®?
The Dockets at a Glance section provides an easy way to track regulatory proceedings referenced in MAGNIFYI® news coverage. It organizes dockets by regulatory agency and allows readers to quickly see which news stories are associated with specific regulatory cases, filings, or proceedings. See an example docket at a glance here.
What is a regulatory docket?
A docket is the official record for a regulatory proceeding maintained by a government or regulatory agency. It typically includes filings, orders, public comments, and other documents related to a specific case or regulatory matter.
How does MAGNIFYI® use dockets in its coverage?
When MAGNIFYI® reports on regulatory developments, the related docket may be referenced within the article. If a docket is associated with the article the docket number is listed at the top of the article next to the word “Docket”. This helps readers understand the specific proceeding being discussed and provides context for the regulatory activity behind the news.
What happens when I click on a docket link in an article?
When you click a docket reference, you are taken to that docket’s dedicated page on MAGNIFYI®. The page shows the MAGNIFYI® news stories associated with that regulatory proceeding, allowing you to easily follow ongoing developments tied to that docket. See an example docket at a glance here.
Do docket pages include the official regulatory filings?
MAGNIFYI® docket pages primarily serve as a reference hub connecting news coverage to the relevant regulatory proceeding. Articles may include links to the official regulatory docket maintained by the appropriate agency so readers can access original filings or orders.
Which regulatory agencies are included in the Dockets at a Glance section?
MAGNIFYI® tracks dockets across a range of regulatory bodies relevant to the energy industry, including state public utility commissions and other agencies overseeing energy markets and regulatory proceedings.
How can the Dockets at a Glance feature help energy professionals?
Dockets at a Glance makes it easier for energy professionals, regulators, and industry participants to quickly identify regulatory proceedings being discussed in the news and track related coverage across MAGNIFYI®. It provides helpful context and allows readers to follow the regulatory developments shaping the industry.
What are Market Alerts on MAGNIFYI®?
Market Alerts on MAGNIFYI® highlight notices and updates issued directly by utilities that may impact energy suppliers, market participants, and other industry stakeholders. These alerts help readers quickly stay informed about operational notices, market changes, and other utility communications relevant to the retail energy industry. On the Market Alerts landing page you may sort by either date (default) or by State.
Who issues the Market Alerts featured on MAGNIFYI®?
Market Alerts are issued by utilities and other market operators. MAGNIFYI® aggregates and publishes these alerts so industry professionals can easily monitor important notices that may affect market activity, operations, or compliance obligations.
What type of information is included in Market Alerts?
Market Alerts may include operational notices, system updates, tariff changes, regulatory communications, market activity updates, or other announcements issued by utilities that are relevant to market participants.
How often are Market Alerts published?
Market Alerts are published whenever relevant notices are issued by utilities. MAGNIFYI® posts these alerts to help readers stay aware of developments that could affect energy markets or operations.
Can I receive Market Alerts by email?
Yes! MAGNIFYI® subscribers have the option to receive Utility Market Alerts directly by email. You can manage your alert preferences at any time within your subscriber account settings.
Are Market Alerts written by MAGNIFYI®?
No. Market Alerts originate from utilities. MAGNIFYI® publishes these alerts to make it easier for industry professionals to access and stay informed about important utility communications.
Why does MAGNIFYI® publish Market Alerts?
Market Alerts help energy professionals stay informed about operational and regulatory updates issued by utilities that may affect market activity, compliance, or customer programs. By publishing these alerts in one place, MAGNIFYI® makes it easier to track important developments across the industry.
What is the MAGNIFYI® Industry Directory?
The MAGNIFYI® Industry Directory is a searchable resource that helps energy companies and market participants discover service providers, technology vendors, consultants, and other industry organizations. The directory connects companies offering products and services with retail energy providers and professionals actively looking for solutions.
Is it free to list my company in the MAGNIFYI® Industry Directory?
Yes. Companies can create a directory listing at no cost and appear in up to three categories. Businesses looking for additional visibility can upgrade to a featured listing option that allows placement in up to five categories.
What categories are available in the MAGNIFYI® Industry Directory?
The MAGNIFYI® Industry Directory includes a wide range of categories representing services and solutions used across the energy industry. These categories cover areas such as regulatory compliance, technology providers, legal services, consulting, marketing, risk management, forecasting and pricing, customer care, financial services, and more. Companies can choose the categories that best match their offerings to help energy providers and market participants easily find relevant products and services. If a company lists itself in a sub-category it will automatically be listed in it’s parent category as well.
Top level categories include: Advocacy • Agencies • Associations • Business Consulting • Business Services • Conferences & Events • Contract Management • Customer Care • EDI Vendors • Education • Energy Supply & Distribution • Financial Services • Forecasting & Pricing
• Human Resources • Law Firms • Legislative Lobbying • Licensing • Marketing • Operations Compliance • Public Relations • Regulatory Compliance • Renewable Energy & Efficiency • Risk Management • Sales • Technology • Utility Registration
To view available subcategories, visit the Industry Directory and click on any category to see the subcategories within it.
How long does a directory listing remain active?
Directory listings remain active for one year from the date they are created. At the end of the listing period, companies can renew their listing to maintain their presence in the MAGNIFYI® Industry Directory. You will be sent an email reminder for renewal a few weeks before your listing expires.
How do I create a company listing in the Industry Directory?
To create a listing, visit the Industry Directory on MAGNIFYI®, click the Join the Directory button, and log in or create a free subscriber account. From there, you can choose a free or featured listing option, enter your company information, and upload your logo.
Do I need a MAGNIFYI® account to create a directory listing?
Yes. A free MAGNIFYI® subscriber account is required in order to create and manage a directory listing. Once logged in, you can submit your company details, select categories, and update your listing as needed.
What types of companies can be listed in the Industry Directory?
The MAGNIFYI® Industry Directory includes companies that provide products, services, and expertise relevant to the energy industry. Categories include areas such as regulatory compliance, technology solutions, marketing services, legal services, risk management, forecasting, consulting, and more.
What information is included in a directory listing?
A typical listing includes your company name, logo, description, website link, and the categories that best describe your services. This helps energy companies and market participants quickly understand what your company offers.
What is a featured directory listing?
A featured listing is a premium placement option that gives companies greater visibility within the directory. Featured listings can appear in up to five categories and are designed to help companies stand out to readers searching for industry services and solutions. Feature listings are available on the main Industry Directory landing page, and in each category and sub categories.
What is pricing for a featured directory listing?
Pricing and options for featured directory listings is shown when you start the process of submitting a listing. You must be a MAGNIFYI® Subscriber (free!) and be signed in to start the process. A featured directory listing is good for one year and you will be sent an email reminder for renewal a few weeks before your featured listing expires.
How does the Industry Directory benefit energy companies and market participants?
The directory makes it easier for industry professionals to discover trusted vendors, consultants, and service providers that support the energy industry. It provides a centralized resource for finding companies offering specialized products and services used by retail energy providers and market participants.
Can I update my company listing after it is published?
Yes. Once your listing is created, you can sign into your MAGNIFYI® account to update your company information, description, categories, or other listing details as needed.
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Can I add my event to the Events section?
Yes! You can add your event to the the Events section by clicking the banner that says: “Hosting an Event? Start Here”. That will bring you to the registration screen. If you don’t already have a FREE MAGNIFYI account, it will ask you to sign up for one before you can complete the process of adding your event.
Is there a cost to adding an event?
Yes. The fee to add your event is $500 per listing.
How long is the event listing good for?
The event listing will automatically expire one day after you designate it’s end date.
What advertising opportunities are available on MAGNIFYI®?
MAGNIFYI® offers a variety of digital advertising opportunities designed to connect companies with energy industry professionals. Available placements include banner advertising across the website, as well as other opportunities designed to increase visibility among readers interested in energy markets, regulation, and industry services. For more information about advertising opportunities, visit our Advertising page or download the MAGNIFYI® Advertising Media Kit (pdf).
