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Massive Michigan Telephone Solicitation Act Resurfaces
Passes Senate and Now Marches Forward to the House
Category: Michigan
On February 3, 2026 SB-0351 a massive consumer protection: marketing and advertising; telephone solicitation act resurfaces.
Among other things this bill prescribes the rights and duties of parties to telephone solicitation sales; to regulate certain telephone solicitations; to provide for the powers and duties of the state attorney general and entities; prohibits certain conduct; and prescribes civil sanctions, penalties, and remedies.
Read full Bill Text – SB-351, as passed Senate on January 29, 2026
Among other things this bill:
- Permits the attorney general to sue for $25,000 per violation;
- Bans recorded messages but excludes calls with “express verifiable authorization”—i.e. consent;
- Requires “express verifiable authorization” (EVA) equating to prior express written consent;
- Bans calls to DNC numbers including “lead generation” numbers on DNC;
- Requires disclosures including solicitor’s full name that also applies to text messages;
- Requires caller to provide a call back number, which is separate violation;
- Caller ID and Number usage rules;
- Contract requirements including 7-day cancelation right and misrepresentations regarding price, material terms, refund policies and more!
- Incorporates TCPA and TSA violations -i.e., any violations of these laws is a violation of Michigan law – which means a violation of federal and state law;
- Private rights of action of $1,000/call; and
- Much more so please stay tuned!
