Feature Articles

The first iteration of MAGNIFYI® was an old-school PDF newsletter sent weekly with retail energy industry news headlines, emailed to colleagues and clients.  As the years went on, we discovered a greater demand for this type of news and policy insight. Not just from our clients, but from the outside as well.  So, we offered the best headlines of the week to anyone who wanted to subscribe via email – free of charge. Soon, we started hearing from our readership if we were late sending out the newsletter, “Where’s MAGNIFYI?” It was a signal we were on the right path.

Eventually, we realized that MAGNIFYI® needed to graduate to a more modern and robust platform – one with everyday news, expanded subject content, more thought leadership insights, and new media types such as podcasts and webinars.  We knew it had to become searchable not only for new content but also for our back catalog of news items. As you explore the website, we think you will see that MAGNIFYI® is already achieving its goals.

We are also excited to bring you a new “Industry Directory” as part of MAGNIFYI®.  We think it will be an amazing resource for those in our industry.  If you want to promote your business, this is an exceptional opportunity – and it’s all self-serve.  There are several categories you can list yourself in, and best of all, it’s FREE to enter, and FREE for anyone to search or view. The listing takes the form of a “business card” with your logo (if you choose to upload one).  Each listing will let you link to your website.  It’s amazing – go check it out!

Here’s what the new MAGNIFYI® is NOT.  It’s not content written by AI.  While our global website search is AI-powered, the content will never be. MAGNIFYI® is not a paywalled publication. We are offering this content to you for free. MAGNIFYI® is not beholden to outside entities for what we publish.  MAGNIFYI® is not a suppressive platform – we want to include different viewpoints and voices to spark provocative thinking and education.  MAGNIFYI® is not without personality.  We want our writers and contributors to show off their thought leadership and expertise with passion and character through what they do and what they see in our industry.

The MAGNIFYI® online platform is a living, organic entity.  This means it will grow and evolve across several areas: content and content types; services (such as our Industry Directory); user experience; and even visual design.  The development of MAGNIFYI® has been a major undertaking for a small company like ours.  We’re doing it out of passion, love, and interest in what we do.  We’re doing it for our partners.  We’re doing it for our clients.  We’re doing it for the industry.  We’re doing it for you, our readership.  And we will do our best to keep the content and experience fresh, relevant, and timely.  As MAGNIFYI® grows, it will only get better.

We want to hear from you. We want to know what you think of the website.  Is the content helpful and interesting to you?  Is it user-friendly? Do you want to contribute articles, podcasts, or webinars?  We are looking for content submissions.  Do you want to advertise with us (cough, cough)?  We want you to reach out and contact us for any reason, and we will be sure to respond.  You can reach out via our contact form.

However you found your way here, whether you are an Earth Etch partner, client, past MAGNIFYI® subscriber, or word-of-mouth visitor, we welcome you.  We hope you will tell your colleagues about us and return every day to truly see what’s at the intersection of energy and policy.

Sincerely,

Madelon Kuchera, President & Founder – Earth Etch
Tom Dougherty, Executive Vice President / COO – Earth Etch
Tony Frenzel, Chief Creative Officer – Earth Etch