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AI Bill Requiring Explicit Customer Disclosures Awaits Governor’s Signature
Utah passes an AI with a bill that is on the brink of becoming law, titled the Artificial Intelligence Policy Act. The enrolled bill has been sent to Governor for signature. Enrolled Bill.
The proposed Artificial Intelligence Policy Act addresses several key areas concerning AI usage, consumer protection, regulatory oversight, and the facilitation of further advancements in AI technology. Perhaps most notable, once effective, there will be requirements for explicit disclosures when consumers interact with AI. The bill also mandates that any interaction involving generative artificial intelligence in regulated occupations (including telemarketing) must include a clear and conspicuous disclosure to the consumer that they are interacting with generative AI.
Many other states have taken similar steps to introduce legislation addressing the ever-growing concerns surrounding artificial intelligence. According to the Council of State Governments over the past five years, 17 states have enacted 29 bills that focus on AI regulation align with these principles. Of these bills, 12 have focused on ensuring data privacy and accountability. This legislation hails from California, Colorado, Connecticut, Delaware, Illinois, Indiana, Iowa, Louisiana, Maryland, Montana, New York, Oregon, Tennessee, Texas, Vermont, Virginia and Washington. Is one coming to your state soon?
