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New Proposed Rules Aimed At Curbing AI-Driven Scams And Misinformation
Chairwoman Rosenworcel proposed new rules aimed at providing consumers with greater transparency and protection against AI-driven scams and misinformation.
The proposed rules, if adopted at the FCC’s August Open Meeting, would require significant disclosures and protections regarding the use of AI in calls. Specifically, the proposal includes:
Establishing a clear definition for AI-generated calls to ensure precise regulation.
Mandating that callers disclose their use of AI when obtaining prior express consent from consumers AND during each call.
Encouraging the development of technologies that can alert and protect consumers from unwanted and illegal AI calls.
Safeguarding the positive applications of AI, particularly those that help people with disabilities utilize telephone networks without falling afoul of the Telephone Consumer Protection Act.
Chairwoman Rosenworcel emphasized the urgent need for these regulations stating that “[b]ad actors are already using AI technology in calls to mislead consumers and misinform the public. That’s why we want to put in place rules that empower consumers to avoid this junk and make informed decisions.”
This NPRM builds on the FCC’s recent Notice of Inquiry, which explored various aspects of AI-generated calls. The Commission has been actively addressing AI-related challenges including:
- Unanimously adopted a ruling clarifying the illegality of voice cloning technology in calls scams.
- Proposed fines for illegal calls using AI-generated voice cloning and caller ID spoofing.
