Marketing Compliance
Several years ago, towards the end of an EMC Conference reception, a respected leader in the retail energy industry turned to me and asked, “How do you market…
News Stories: Retail Energy
July 21, 2026
July 8, 2026
EMC’s The Energy Insider Podcast Episode 24 Now Available on MAGNIFYI.com
EMC’s The Energy Insider podcast episode #24 is now available on MAGNIFYI®. You can watch the video podcast in the MAGNIFYI® Podcast section. In Episode #24 The…
June 25, 2026
What Makes Your Retail Energy Supplier Unique?
Over the years, I’ve had the opportunity to work with a number of retail energy companies on branding, positioning, and marketing strategy. One question consistently…
June 22, 2026
EMC’s The Energy Insider Podcast Episode 23 Now Available on MAGNIFYI.com
EMC’s The Energy Insider podcast episode #23 is now available on MAGNIFYI®. You can watch the video podcast in the MAGNIFYI® Podcast section. In Episode #23, The…
June 1, 2026
EMC’s The Energy Insider Podcast Episode 22 Now Available on MAGNIFYI.com
EMC’s The Energy Insider podcast episode #22 is now available on MAGNIFYI®. You can watch the video podcast in the MAGNIFYI® Podcast section. In Episode #22,…
May 29, 2026
Know Thy Customer
Introduction In competitive energy markets, companies spend enormous amounts of time tracking commodity costs, customer counts, margins, churn, and sales performance.…
May 28, 2026
New Natural Gas Hookups Under Attack in Some States
A few states have adopted limits or bans on new gas hookups in recent years, the results of which are being challenged in the courts. The industry responded by getting…
May 18, 2026
EMC’s The Energy Insider Podcast Episodes 20 & 21 Now Available on MAGNIFYI.com
EMC’s The Energy Insider podcast episodes #20 and #21 are now available on MAGNIFYI®. You can watch the video podcast in the MAGNIFYI® Podcast section. In Episode…
May 4, 2026
Battle of the Balance Sheets: The New Reality of Competition in Texas Retail Energy
Six years ago, I built a simple report. The goal was straightforward: track annual residential sales of Retail Energy Providers in Texas and calculate market share to…
Flexible Capacity Could Flourish With Policy Changes, Paper Says
State regulators would unlock gigawatts of flexible capacity by reforming some retail market rules that create conditions for lower pricing and ultimately cut new…
