Feature Articles
Have a topic request or want to submit an article? Contact the MAGNIFYI Editors
Deep Dive Articles & Opinion Pieces
The Real Reason Retail Energy Marketing Falls Short
Most discussions about competitive energy markets focus on Pricing, Switch Rates, and Sales Channels. But those categories don’t explain the most important question: Why do Customers behave the way they do? After more than two decades of…
Net Metering is Raising Power Costs for Business in Pennsylvania
Merchant generators in Pennsylvania with little or no on-site load are boosting electricity rates for other businesses because of current net metering rules, according to the state’s top utility regulator, and a member of the state House…
The Texas Advantage: How Real Competition Transforms Energy Markets
Too often, the answer is framed through residential switching rates or customer participation levels. And in many markets, those numbers tell an incomplete—and sometimes misleading—story. Because competitive markets aren’t static. They…
Virginia Bills to Watch
HB628 – Renewable energy portfolio standard program; requirements, power purchase agreements. Amends certain renewable energy portfolio standard program requirements for Dominion Energy Virginia, including the annual percentage of…
CHP Units Expected To Drive Earnings for REP in the Eastern United States
A retail energy CEO told MAGNIFYI this month that his company is expanding in the deregulated northeastern states by adding combined heat and power (CHP) technologies for commercial and industrial customers. Catalyst Power Holdings…
The Branding Problem in Competitive Energy Markets
Words shape markets. They influence how policymakers debate regulations, how journalists frame stories, and how consumers understand industries. In the case of retail electricity markets, one word in particular has quietly shaped public…
The Untold Story of Competitive Energy Markets: Why the Commercial Market Thrived While Residential Lagged
The debate over competitive electricity markets often focuses on one statistic: how many residential customers have switched suppliers. In many states, the answer is less than one-third. When measured by electricity consumption, the…
