The Real Reason Retail Energy Marketing Falls Short
Most discussions about competitive energy markets focus on Pricing, Switch Rates, and Sales Channels. But those categories don’t explain the most important question: Why…
News Stories: Featured Articles
March 26, 2026
March 23, 2026
Net Metering is Raising Power Costs for Business in Pennsylvania
Merchant generators in Pennsylvania with little or no on-site load are boosting electricity rates for other businesses because of current net metering rules, according…
March 20, 2026
The Texas Advantage: How Real Competition Transforms Energy Markets
Too often, the answer is framed through residential switching rates or customer participation levels. And in many markets, those numbers tell an incomplete—and sometimes…
March 18, 2026
Virginia Bills to Watch
HB628 – Renewable energy portfolio standard program; requirements, power purchase agreements. Amends certain renewable energy portfolio standard program…
March 16, 2026
CHP Units Expected To Drive Earnings for REP in the Eastern United States
A retail energy CEO told MAGNIFYI this month that his company is expanding in the deregulated northeastern states by adding combined heat and power (CHP) technologies…
March 12, 2026
The Branding Problem in Competitive Energy Markets
Words shape markets. They influence how policymakers debate regulations, how journalists frame stories, and how consumers understand industries. In the case of retail…
March 10, 2026
The Untold Story of Competitive Energy Markets: Why the Commercial Market Thrived While Residential Lagged
The debate over competitive electricity markets often focuses on one statistic: how many residential customers have switched suppliers. In many states, the answer is…
March 9, 2026
Aggregation Creates Virtual Power Plants in ERCOT
Virtual power plants are being added for real-time dispatch by the Electric Reliability Council of Texas (ERCOT) at such a rate that the grid operator is expanding an…
March 6, 2026
Texas Complaint Statistics for January 2026
REP complaints comprise 61% of the total volume of complaints related to electric service. The five REPs receiving the most complaints in January accounted for…
FCC Proposes Call Center Onshoring and English Proficiency Requirements
On March 4, 2026, FCC Chairman Brendan Carr announced in a press release that the Commission will be voting this month on proposals regarding the use of offshore call…
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