Considering Outsourcing Key Marketing or Sales Functions?
It’s not uncommon for retail energy suppliers to outsource essential retail energy functions, such as billing, customer service, sales and marketing. Some companies…
News Stories: Featured Articles
February 24, 2026
February 23, 2026
Data Centers Support Grid But Unexpected Trips Could Hurt
Data centers received plaudits in recent winter storm Fern both for their ability to provide backup power and for voluntary ramp-downs. Greater industry concern is being…
Marketing Metrics – It’s More Than Just Sales
For most sales managers, the daily emphasis is on making the numbers and doing it cost effectively. What’s the number of contacts, presentations, and sales per…
February 19, 2026
Class Action Lawsuit Moves Forward Against Illinois Supplier
On February 17, 2026, a federal judge in Illinois allowed a class action lawsuit, Bickel v. Nordic Energy Services, LLC (No. 1:2025cv03454), to proceed, finding that…
February 16, 2026
Growing Costs of Regulatory Noncompliance
Non-compliance in the retail energy marketing can lead to reputational damage, legal consequences, substantial financial penalties – not to mention the disruption to the…
Governor Shapiro Secures Extension of PJM Price Cap, Saving Consumers $27 Billion More — and $45 Billion in Total — on Energy Bills
In a press release Governor Josh Shapiro announced(opens in a new tab) that PJM Interconnection will extend its existing price cap for another two years — until 2030 — a…
Power Affordability Problems Erode Public Trust, Leaders Say
Energy regulators and industry leaders voiced concern in Washington last week that rising electricity prices erode public trust, and they offered a range of solutions,…
February 11, 2026
Texas Retail Electric Complaint Scorecard
For the month of December, 2025, the PUCT complaint staff received a total 809 complaints. This is approximately 100 more than they received in November; however, this…
February 10, 2026
What the Texas “Mini-TCPA” Means for Retail Energy Marketing
As discussed in our recent January Compliance Alert posted in Magnifyi, on December 2, 2025, the first litigation tied to the statute (TX SB140) was filed: Callier v…
February 9, 2026
Don’t Blame Data Centers For Higher Rates, Experts Say
New demand from large loads like data centers can reduce retail electricity prices when the incremental costs of serving the new loads are below current average costs, a…
