Marketing Compliance
Several years ago, towards the end of an EMC Conference reception, a respected leader in the retail energy industry turned to me and asked, “How do you market…
News Stories: Marketing
July 21, 2026
July 9, 2026
Promote Your Event on MAGNIFYI – 50% Off for a Limited Time
Promote your conference, webinar, networking event, or training to the energy industry and save 50% for a limited time with an exclusive promo code, good for all event…
June 25, 2026
What Makes Your Retail Energy Supplier Unique?
Over the years, I’ve had the opportunity to work with a number of retail energy companies on branding, positioning, and marketing strategy. One question consistently…
June 9, 2026
Four Simple Ways to Use AI for Customer Intelligence and Acquisition
Open your favorite AI platform and enter the following prompt: “Provide a demographic, psychographic, and socioeconomic profile of residents in ZIP Code [your ZIP…
April 30, 2026
Energy Marketing Conferences Announces 2026 Award Winners at EMC25
Energy Marketing Conferences has announced its 2026 Supplier of the Year and Broker Excellence Award Winners from EMC25. The awards were sponsored by CereTax, the sales…
April 24, 2026
What Texas Consumers Are Telling Us About Churn, Default Risk and Rate Confusion
ElectricityPlans.com recently completed its second annual Texas Electricity Consumer Confidence Survey. The findings reveal growing concern about high electricity bills,…
March 26, 2026
The Real Reason Retail Energy Marketing Falls Short
Most discussions about competitive energy markets focus on Pricing, Switch Rates, and Sales Channels. But those categories don’t explain the most important question: Why…
March 18, 2026
Energy Marketing Conferences Announces Keynotes, Finalists for the “Supplier of the Year” Award, and Expanded Programming for EMC25 in Houston
Energy Marketing Conferences, LLC (EMC) today announced major updates for EMC25, including the confirmation of its Day 2 Keynote speaker, Neville Ravji, CEO Budget…
EMC’s The Energy Insider Podcast Episode 15 Now Available on MAGNIFYI.com
EMC’s The Energy Insider podcast episode #15 is is now available on MAGNIFYI®. You can watch the video podcast in the MAGNIFYI® Podcast section. In Episode 15 of…
March 12, 2026
The Branding Problem in Competitive Energy Markets
Words shape markets. They influence how policymakers debate regulations, how journalists frame stories, and how consumers understand industries. In the case of retail…
